Top Five 22nd May 2013

Congratulations to Ron Bending, Donna Gray, Allen Thomassen, Mike Martin and Aamir Sabzwari for getting in to the top five of the Academy Photo Critique 22nd May 2013

The Wedding Business Live Part 2

The Wedding Business Live Part 2

How to build a better wedding business 23rd May

To book your place click HERE

In this 2nd part to building a better wedding business Mark Cleghorn looks at tried and tested techniques along with some exciting ways to get future brides interested in you and your services as well as showing you how to maximize the client spend.
Using the basics concept of 30 weddings a year Mark shows you how to capture the client as well as how to get clients to upgrade and spend more, he shows your ways to help you double your per wedding income.
Webinar will be covering:

• Marketing Part 2
• Literature Design
• Guest Lists
• Online Sales For Weddings
• Pricing The Album
• Pricing Your Services
• The Contract
• What happens when if all goes wrong

The webinar will be recorded and the download is included
Webinar running time 3 hours
Live - 3pm - 6pm (BST)

Event date: 

Thursday, 23 May, 2013 - 15:00

Location: 

Online Webinar with Mark Cleghorn

£15.00

7 Days for FREE!!! Apply Today!!!

7 days for Free on The Photographer Academy - It’s too good to be true.

We are giving away 7 day all access passes to our award winning training site for photographers. These trial session are a great way to see whats going on inside the site and to get the full experience for free
With over 1400 films on line as well as monthly webinars, photo critiques, featuring 12 photographers sharing their secrets and life’s in a real and raw way.

To get your 7 day all access pass simply contact the PT4U by clicking HERE and use the email box to request your 7 day free access
7 Days for Free Applications end - Monday 20th May 2013 so apply now!

After the 7 days use the code 7DAYS to join for 12 months for only £99 saving you £30
No catches, no T’s & C’s just a promise to change your training.
www.PT4U.tv


So whats inside?
3 Membership options - £49, £99 & £129
New Branding
Cheaper Film Download only £1
More Webinars
Extended Discounts for Members
Access to over 1400 films
Photo Critiques
New Studio Watch
Academy Year eBook
Qualifications We plan to keep extending The Photographer Academy brand during 2013 in many ways, even our header bar logo has now grown up and will carry The Photographer Academy branding.

There have been some amazing improvements to PhotoTraining4U over the past couple of years but I think you will find these three new subscription options are the most dramatic and beneficial to all our members, old and new.



Download prices for PT4U members have dramatically dropped, going from the past price of £1.99 down to just £1 each. Not a price that can be missed for when you’re traveling or without internet connection.


We have also just launched both the popular Live at Lunch and Question Time webinars that have gone off a storm. Keep an eye out on your mailers that will keep you updated on all the up and coming dates.


As a valued PhotoTraining4U member, remember that most of our sponsors offer discounts to existing members...
Towergate Camerasure – offer 40% off annual business insurance
Animoto – offer 15 months for the price of 12 on the Pro account
SmugMug – offer a 20% discount


Mark also has a Business Webinar on Wedding photography this month called The Wedding Business Live.

In this 3 hour wedding business webinar Mark Cleghorn looks at tried and tested techniques along with some exciting ways to get future brides interested in you and your services.Using the basic of a 30 weddings a year concept as well as how to get clients to upgrade and spend more, he shows your ways to help you double you per wedding income. More Details Click Here


As I’m sure we can all agree, PhotoTraining4U and The Photographer Academy are a great opportunity for all photographers...the up and coming keen amateur and the seasoned businessman, and this exciting change is just what is needed to spice up your learning experience.
Thanks for reading - remember there has never been a better time to join.

This Next Business Class will make you turn heads!

JOIN MARK CLEGHORN & Kenny Martin on a Series of Business Webinars.
Date : May 21st
Location : Live Online 4pm - 8pm BST & Download
The Next Business Class gets us back in the studio looking at refining portrait planning and sales. Looking at tried and tested techniques in both business and session content to maximize the experience and client spend.

This session will concentrate on Being Mobile and Sales.
May Class Topic

• The Value Chain - Tele Sales
• The Promotion - The Head Shots
• Exhibitions
• Video & Stills
• Management Software

 Each Class Only £29 TO BOOK YOUR PLACE CLICK HERE

Remember that each class is an individual but class and covers new topics each session. Each Class gives you access to a unique FB page for those who attend which is live for 3 months, plus a recording of the session in case you miss a section or want to review the topic. You also get any of the literature as a download along with shoot guides and light ideas.
Every Business Class Covers & Includes In Some Way:

• Business Planning
• A Promotion with a full breakdown
• Marketing material samples and downloads
• Product Guide
• Pricing based on 3 types of photographer
• Session Shoot Guide PDF
• Session Lighting Guide PDF
• Class Interactive web page
• Web site analysis
• Social Media Marketing
• Full Meeting Recording Download

The Business Class gets you access to the private forum page as well as the revision night after the event, plus a download of all the literature samples.

Comments from March Class
I thought it was excellent i would like to give Kenny 11/10 for his selling lecture. Regards Vernon

Just to say, really enjoyed Business Class on Wednesday. Loved the sales bit, it is perfect timing as I have just changed my pricelist. After talking to you at Focus, my last sale I did not sell any prints! They client bought album and Framed image, I never mentioned prints to them and they did not ask. The class has given my the confidence in the selling and can't wait to see the sells start coming in.Dawn

Comments from February Class

• Feedback.... Loving this session, first time I've been through
• Superb                                                                                                          
• Great so far & feel like I'm not alone anymore! Cheers               
• can you tell Mark and Kenny that they are brilliant and that the Business Classes are so much fun thanks x
• Perfect – great for me too, thank you so much – love you guys you’re great!
• Can’t wait to get started on it. Perfect timing for me.

Just a few of the comments from previous Business Classes
Hi Mark and Kenny
Just a quick thank you for the recent business class. Although I was unable to watch live after watching the download and taking onboard your ideas regarding selling a la carte my first order was over £500, some £350 above my usual average sale. As I don't have a studio and work on location or as in this case as a mobile studio in the clients home I have always struggled with my pricing in the past.
Best regards
Adrian
Just wanted to share with you guys that after looking at my business a bit more in detail and following the business class ethos/advise and tweaking some of the areas Mark & Kenny pointed out I've just had a £1000 order from a couple who told me they only wanted to spend £300 because of Christmas and they may buy more after Christmas online via SmugMug.
So I am passing on my thanks to the team. Looking forward to learning more.
Great stuff
Regards
Carl M.
Absolutely loved the Business Class yesterday and thank you for doing it! As both you and Kenny said yesterday, business ideas and training is something that is requested a lot and to have this resource to tap into is a godsend.
All the best
Derek
Just did a £925 sale, the biggest sale by over £600 I have ever done, Cheers!
Kim


Please note the registration link and Password (if Needed) for this Business Class will be in your course notes associated with this Business Class when purchased.

Event date: 

Tuesday, 21 May, 2013 - 16:00

Location: 

Online Webinar

£29.00

Almost Time for another Webinar Week! 21st to the 24th of May!

Check out our variety of Free and Paid for webinars the week 21st - 24th May
The webinars a combination of Photo Critique, Business, Photoshop, Animoto and Sales, so remember to put these dates in your calender. Plus we have some great prizes to give away every day.

Click a Banner for more details or to register

May Business Class - 21st May £29


Academy Photo Critique 22nd May - Free

Wedding Business Webinar - 23rd May £15


Live @ Lunch Photoshop - Smart Objects 24th May Free


Online Website, Storage & Sales with SmugMug 24th May FREE

The Academy Week Gets Going!

First outdoor location shoot and the group review the images..

Mark and Kenny teaching the group window light!

A fantastic start to the Academy week in Ireland. The group are getting on great and some fantastic images being taken! 

We truly are eating, breathing and living photography!

Aggie shoots Cassie!

The group reviewing the studio lighting session

Half the group shoot Julia!

The other half shoot cassie!

Kenny lying down on the job!

And we are off - Kenny & Mark are filming all week with a small workshop group - 5 Days and Nights of Practical Workshops with 2 Masters of Photography. 
We will keep you informed all week on the Blog

PT4U'S TOP TOG NIGEL FORSTER HAS A GROUP PHOTOGRAPHY WORKSHOP IN THE BRECON BEACONS ON SATURDAY JULY 6TH 2013

PT4U'S TOP TOG NIGEL FORSTER HAS A GROUP PHOTOGRAPHY WORKSHOP IN THE BRECON BEACONS ON SATURDAY JULY 6TH 2013

There are 3 spaces left on the above group photography course. If you are interested or know friends or colleagues who might be. Cost is £75PP (if 2 book together £135)

For all the information and contact info for Nigel use this link click HERE

The day is designed for improvers / intermediate level in landscape photography. Although workshops utilise the natural landscape as a basis for the day, there are plenty of tips to be picked up on other aspects of photography. Of course you’ll also have the opportunity to explore one of Wales’s great National Parks!

All workshops are designed to be flexible and cater for a range of experience and preferences. The itinerary is also flexible depending on weather conditions and group preferences. In the event of unfavourable weather I’ll look to include time at Tretower Castle which has good opportunities for natural light on interiors (this however has a £4 admission charge and will therefore only be by agreement of all participants.

Lots of course notes are provided to take away with you: you’ll learn a lot and have a great day out!!

Top Five from The Academy Critique on April 30th 2013

 

Congratulations to Michelle Szpak, Amy Law, Dominic Byrne,

Lorraine Jardim and Tracy Hughes for getting into the

Top Five Images in the Photographer Academy Photo Critique

on the 30th April 2013.

Three things you don't want to miss in the next few weeks!

JOIN MARK ON Wednesday 15th MAy - Time :10am - 5.00pm Location : Stockport
Book Now
These Basics and Beyond Workshops are our most popular with photographers at all levels, as they are designed to explain fully the basic and advanced techniques of studio flash.
The day is designed to educate you in the Art of Lighting using studio flash as well as other lighting techniques. This workshop will give you the skills to apply in a basic or more advanced way following the workshop. Often Mark will take you out of your comfort zone and push your ability, no matter what your level of photography experience.

The course includes practical hands on experience and tuition for:
High Key Setup for Family and Fashion
Mid Key Lighting Setups For Fashion and Business
Low Key Lighting for Basics and Drama
Using Gels for Creative Colour
Posing essentials
The Equipment

PT4U Members will have a 15% discount refunded after the final payment is made.

Please contact us to let us know at least 4 days prior to the workshop other wise the discount is void.

JOIN MARK CLEGHORN ON A FULL DAY PRACTICAL WORKSHOP.
To book or for more information click here
Who should come – These courses are perfect for Photographers at all levels, whether amateur or pro as Mark takes time out to develop each individual whilst shooting to maximize the experience

What should I bring – Delegates should bring their own cameras as well as any specific equipment to your camera manufacturer.

What will we supply – Usually a light lunch and refreshments plus studio equipment including flash, reflectors , radio triggers,

When should I book – Now as possible as places are limited to 15 photographers (unless stated)

JOIN MARK CLEGHORN & Kenny Martin on a Series of Business Webinars.
Date : April 30th Location : Live Online 12Noon- 4pm BST & Download
The Next Business Class Gets all Fashionable looking at one of the most exciting and Biggest earners as a campaign as well as perfect for PR and putting both you and your client in the picture.. Based on Mark Cleghorn's Next Top Model Campaign, this Class goes beyond the basics of the promo and takes it to another level.
The promotion outlined in this Business Class is set out to allow you to run a late summer / early autumn campaign, one that is designed to generate sales of between 5K and 20K depending on how you run and promote it with a minimal cost. This session will concentrate on studio photography promotions and sales but can be translated to photographers working from home..
April Class Topic

• The Value Chain - The Client
• The Promotion - NTM
• Beyond the Basics
• The Business Future

Each Class Only £29 or checkout the VIP option
More details and Book Now

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Next Academy Photo Critique is on 30th April
Submit an Image today!

We have another live Academy photo critique. These Photo Critiques are where Mark helps you see ways to improve your images using his simple 7 judging components as well as were they would fit into your Academy page and our qualifications on THe Photographer Academy

We record most of these sessions, so even if you cannot join us live on line why not submit an image for possible inclusion.

Critiques usually last for approximately 60- 90 minutes and often include tips and tricks in Photoshop as well as the critique itself.

Use this link to register for this Photo Critique -Click Here

Submit Image for critique- Here
(Remember 2000 pixels longest length)

If you would like to submit an image, simply login to your account and go to the Photo Critique page, select an image that is no bigger than 2000 pixels on the longest length and then upload.
Images should be uploaded by the night before to enable submission to the critique.

So why not stop by and watch, even if it's not for the whole session.

Last Chance to Book a Place on the 5 Days and Nights of Practical Workshops with 2 Masters of Photography

Last Chance to Book a Place on the 5  Days and Nights of Practical  Workshops with 2 Masters of  Photography Includes - Practical Classes, Small Group Tuition, 1-on-1 with a Master, Portfolio Reviews, Accommodation, Meals, Airport Pickup & Drop Off Tuesday 7th - Sunday 12th May 2013 FOR ALL THE INFORMATION AND TO BOOK YOUR PLACE CLICK HERE! Join Mark Cleghorn & Kenneth Martin Dates : Tuesday 7th - Sunday 12th May 2013 Location : Near Dublin, Ireland Everyday brings something different to the table, pushing you to the limits. Shooting from dawn till dusk the Photographer Academy experience is full of techniques, style and locations. Each day brings new situations and challenges whether it is shooting weddings at sunset, portraits at sunrise the course is unforgettable. The week is a time that you will never forget, a time to learn new skills, a chance to enhance techniques and as well as being shown how to shoot amazing images. The Photographer Academy Course, often referred to as the Dream Week is available as a 5 day shooting experience that will take you way beyond the basics pushing your techniques and skills to the limit. The price includes accommodation and meals during the course. In 2013 the location is an amazing Stately Home, an hour out side of Dublin. The week involves at least 3 classes per day with the rest of the time spent shooting using the techniques. The week also includes portfolio and image reviews during the evening as well time to chill out. Click here for more details The Location The house has 15 bedrooms, all large with en-suite bathrooms. Each room is immaculately and tastefully decorated with personally selected designer fabrics and elegant wood furnishings, with every modern convenience you could require. The bedrooms have a mixture of four poster and sleigh beds. While each room is unique in its décor and character features they reflect the same world class standards, with many offering wonderful views over the grounds. Each room leads through to its own spacious en-suite bathroom. The house also has a full size snooker table, a gym, a sauna and a cellar bar that is ideal for parties. 12 mountain bikes are provided at the house and more can be made available on request. There is also a small cinema room which is great to keep the children entertained! Clients will also be able to use the rowing boat to navigate a small slip to the River Barrow from the house.

Mark will be at the Photovision Roadshow in Hertfordshire tomorrow!

10am Mark Cleghorn - Flash, Bang, Wallop – What a Picture

In this seminar top Wedding and Portrait Photographer Mark Cleghorn talks about Posing and Lighting the Bride and Groom with both Natural light, Reflected light as well as bringing impact to the images with simple but effective flash techniques for On and Off Camera Use. Using a combination of real wedding scenarios as well as tutorial based images he opens up the world of body animation and flow posing plus lighting patterns to give your images the edge without the fuss.

You can register for free for the roadshow and Mark's webinar by clicking HERE

Free Webinar - Impress is Success with Animoto - 19th April Animoto - The Basics and Beyond on The Photographer Academy 7pm (London BST) 2pm (New York EST) 11am (Los Angeles PST) In this Free webinar Mark Cleghorn looks at the power of using slide shows whether it is in your business to make money or just for fun and sharing your images. Topics covered are • Actions for speed uploading • Selecting The Style • Tips and Tricks • Using Music • Sharing your Video • Selling Your Animoto Video This webinar is scheduled for 60 minutes including question time. Webinars are based on requested topics from The Photographer Academy Members So why not stop by and watch, plus don't forget to invite a friend! Link -  https://www1.gotomeeting.com/register/191448072

Studio Lighting Workshop Hertfordshire UK - 24th April

JOIN MARK ON Wednesday 24th April - Time :10am - 5.00pm
Location : Hertforshire
Book Now
These Basics and Beyond Workshops are our most popular with photographers at all levels, as they are designed to explain fully the basic and advanced techniques of studio flash.
The day is designed to educate you in the Art of Lighting using studio flash as well as other lighting techniques. This workshop will give you the skills to apply in a basic or more advanced way following the workshop. Often Mark will take you out of your comfort zone and push your ability, no matter what your level of photography experience.

The course includes practical hands on experience and tuition for:
High Key Setup for Family and Fashion
Mid Key Lighting Setups For Fashion and Business
Low Key Lighting for Basics and Drama
Using Gels for Creative Colour
Posing essentials
The Equipment

PT4U Members will have a 15% discount refunded after the final payment is made.

Please contact us to let us know at least 4 days prior to the workshop other wise the discount is void.

JOIN MARK CLEGHORN ON A FULL DAY PRACTICAL WORKSHOP.
To book or for more information click here

Who should come – These courses are perfect for Photographers at all levels, whether amateur or pro as Mark takes time out to develop each individual whilst shooting to maximize the experience

What should I bring – Delegates should bring their own cameras as well as any specific equipment to your camera manufacturer.

What will we supply – Usually a light lunch and refreshments plus studio equipment including flash, reflectors , radio triggers,

When should I book – Now as possible as places are limited to 15 photographers

Wedding Business Webinar Today 3pm-6pm (UK Time)

Wedding Business Webinar Today The Wedding Business Live Part 1 Book Now How to build a better wedding business In this wedding business webinar Mark Cleghorn looks at tried and tested techniques along with some exciting ways to get future brides interested in you and your services as well as showing you how to maximize the client spend. Using the basics concept of 30 weddings a year Mark shows you how to capture the client as well as how to get clients to upgrade and spend more, he shows your ways to help you double your per wedding income. Webinar will be covering: Up selling and sales Pricing the product for profit Destination Weddings Making Wedding Fayres work Marketing Material Finding the right couple Online Sales Proofing Guest Lists The webinar will be recorded and the download is included Webinar running time 3 hours Live - 3pm - 6pm (BST) Course notes include: - Recording of the live webinar, 48 shot posing pdf, presentation as pdf. More details

SmugMug Webinar Today April 12th at 7pm (UK Time)

Webinar - Simply SmugMug Today 12th April Simply SmugMug on PhotoTraining4U & The Photographer Academy 7pm (London BST) 2pm (New York EST) 11am (Los Angeles PST) Mark Cleghorn & Seán Rogan join forces once again to bring you tips for maximizing business and revenue through your SmugMug Pro website. During our last webinar, you let us know you wanted to learn more about: Making Money - And who doesn't? Setting Prices - The philosophy and psychology of pricing Utilizing Pricelists - What are they and how can I make them work for me? Events - How do they work and should I be using them? Social Media and Sharing - How can Facebook put money in my pocket? Ask and ye shall receive! We'll review these topics in detail and devote a portion of the event to real time Q&A. 7pm (London BST) 2pm (New York EST) 11am (Los Angeles PST) This Webinar is scheduled to run for 60 minutes and is based on requested topics from PT4U and Photographer Academy Members. So why not stop by and watch, plus don't forget to invite a friend! Use this link to register for the Webinar - Register here Regards, The Photographer Academy & PhotoTraining4U Team

Top Five PT4U Academy Photo Critique 10th April 2013

Congratulations to James Clark, Jarod Hargreaves, Simone Hilliard,
Kenneth Malcolm and Olivia Espino for getting into the Top Five Images from PhotoTraining4U

Photo Critique on the 10th April 2013.

The Wedding Business Live Part 1 Monday 15th April 3-6pm UK Time

 

 

The Wedding Business Live Part 1

To book Your place click HERE

In this wedding business webinar Mark Cleghorn looks at tried and tested techniques along with some exciting ways to get future brides interested in you and your services.

Using the basics of a 30 weddings a year concept as well as how to get clients to upgrade and spend more, he shows your ways to help you double you per wedding income.

Webinar will be covering:
Up selling and sales
Pricing the product for profit
Destination Weddings
Making Wedding Fayres work
Marketing Material
Finding the right couple
Online Sales
Proofing
Guest Lists

The webinar will be recorded and the download is included as apart of the fee.

Webinar running time 3pm - 6pm (GMT)

 

Next Academy Photo Critique is on 10th April
Last chance to submit an Image today!

We have another live Academy photo critique. These Photo Critiques are where Mark helps you see ways to improve your images using his simple 7 judging components as well as were they would fit into your Academy page and our qualifications on PT4U.

We often record most of these sessions, so even if you cannot join us live on line why not submit an image for possible inclusion.

Critiques usually last for approximately 60- 90 minutes and often include tips and tricks in Photoshop as well as the critique itself.

Use this link to register for this Photo Critique -Click Here

Submit Image for critique- Here
(Remember 2000 pixels longest length)

If you would like to submit an image, simply login to your account and go to the Photo Critique page, select an image that is no bigger than 2000 pixels on the longest length and then upload.
Images should be uploaded by the night before to enable submission to the critique.

So why not stop by and watch, even if it's not for the whole session.
Regards
The PhotoTraining4U Team

5 Days and Nights of Practical Workshops with 2 Masters of Photography

5 Days and Nights of Practical Workshops with 2 Masters of Photography

Only a few places left so make sure you don't miss out BOOK TODAY! 

 

For all the information and to book your place CLICK HERE

 

Join Mark Cleghorn & Kenneth Martin
Dates : Tuesday 7th - Sunday 12th May 2013
Location : Near Dublin, Ireland

Everyday brings something different to the table, pushing you to the limits. Shooting from dawn till dusk the Photographer Academy experience is full of techniques, style and locations.
Each day brings new situations and challenges whether it is shooting weddings at sunset, portraits at sunrise the course is unforgettable. 

The week is a time that you will never forget, a time to learn new skills, a chance to enhance techniques and as well as being shown how to shoot amazing images. 

The Photographer Academy Course, often referred to as the Dream Week is available as a 5 day shooting experience that will take you way beyond the basics pushing your techniques and skills to the limit. The price includes accommodation and meals during the course. 

In 2013 the location is an amazing Stately Home, an hour out side of Dublin. The week involves at least 3 classes per day with the rest of the time spent shooting using the techniques. 

The week also includes portfolio and image reviews during the evening as well time to chill out. 

 

Includes - Practical Classes, Small Group Tuition, 1-on-1 with a Master, Portfolio Reviews, Accommodation, Meals, Airport Pickup & Drop Off

The house has 15 bedrooms, all large with en-suite bathrooms.

 Each room is immaculately and tastefully decorated with personally selected designer fabrics and elegant wood furnishings, with every modern convenience you could require.

The bedrooms have a mixture of four poster and sleigh beds. While each room is unique in its décor and character features they reflect the same world class standards, with many offering wonderful views over the grounds. Each room leads through to its own spacious en-suite bathroom.

The house also has a full size snooker table, a gym, a sauna and a cellar bar that is ideal for parties. 12 mountain bikes are provided at the house and more can be made available on request. There is also a small cinema room which is great to keep the children entertained! Clients will also be able to use the rowing boat to navigate a small slip to the River Barrow from the house.